We use Google’s 'analytics' Cookies which, in conjunction with our web server’s log files, allow us to identify unique, but anonymous users. These Cookies can also calculate the aggregate number of people visiting our web site, the date and time of a user’s visit to our web site, the pages a user has viewed and the time spent by users at the web site. This helps us gather feedback so that we can improve our web site and better serve our users.
This Cookie is placed by Facebook. It enables us to measure, optimize and build audiences for advertising campaigns served on Facebook. In particular it enables us to see how our users move between devices when accessing our web site and Facebook, to ensure that our Facebook advertising is seen by our users most likely to be interested in such advertising by analysing which content a user has viewed and interacted with on the web site. For further information about the Facebook Pixel please see this page from Facebook.